Lorenzo Rossi, co-founder at REPLUG, explains why its vital to get the app onboarding experience right, and how to do it. Mobile app marketing is a quick, constantly-changing industry. The previous ...

In most categories, the top 10% of apps convert downloads to trial subscriptions at double or even triple the median rate.

The RBI had in October 2023 ordered the bank to stop onboarding customers using its mobile app, the Bob World, citing certain material supervisory concerns observed in the manner of onboarding new ...