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Mobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday. Mobile app analytics firm App Annie acquired its competitor, the mobile analytics ...

Google Analytics for mobile is essentially a monopoly, with almost 95 percent market share on Android. But the highest-rated apps use analytics packages like Mixpanel, Kochava, and Tune’s ...

Enhancements to the mobile app analytics platform are among several recent updates implemented by Google. Google is very bullish on its redesigned mobile app analytics, going as far as to say it has ...

Google has unveiled a new mobile analytics platform designed to help marketers and developers better measure their apps. Mobile App Analytics is currently available in beta form, with Google promising ...

With mobile app usage getting higher and higher every year, mobile app analytics SDKs are wide spread. Actually, according to Research Nester, the global mobile analytics market is expected to reach ...

Matt Tubergen is VP and GM of Taptica, a performance-based mobile advertising network. Matt has over 10 years experience in the mobile app and content industry, bringing large brands and gaming ...

Veteran-founded startup AppLink.io recently launched their Mobile App Analytics platform for developers and marketers. The platform is aimed towards helping companies get more value from their app ...

ServiceNow Inc. today announced that it has acquired Appsee Ltd., an analytics startup focused on helping developers understand how users interact with their mobile apps. The financial terms of the ...

App Annie, a go-to source for mobile app market data and analytics, is expanding its platform with the acquisition of mobile analytics provider Libring. The deal will allow App Annie to present its ...

Pixalate, the leading global platform for ad fraud protection, privacy, and compliance analytics, has released the August ...