I remember the first media plan I ever put together. It was a super-detailed PowerPoint deck accompanied by a highly detailed spreadsheet that truly impressed my boss, but which no one would recognize ...

The robots are coming for media planners, or so claimed a recent "Planning & Buying Insider" column. As CEO of an independent media agency, I can assure you the obituary for human-led media planning ...

Traditional planning approaches, based on static plans, rigid personas and stable channel definitions, are being disrupted by structural and technological shifts in media and marketing making them no ...

The deal adds planning and optimization tools for better audience targeting across broadcast and streaming, Locality said.— ...

After Futuri sounded an alarm about the growing use of artificial intelligence in Marketing Mix Modelling and how radio could be left behind, a new analysis by global marketing insight firm Ebquity is ...

Currently, media planning approaches are largely based on pure media metrics, such as reach and frequency (R&F) and cost per rating point (CPRP), and are imperfect. For example, sales ROI modelling ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set objectives, goals, strategies, tactics, and more for their social media. Here ...

With over 5 billion people on social media, platforms like Instagram, Facebook and TikTok aren’t just places to scroll—they’re places to sell. As consumers spend an average of 141 minutes per day on ...