Microsoft has confirmed it is ending its 12-year association with the Tokyo-headquartered firm and moving its estimated $700m ...

It's been a year since I first began asking industry execs to predict how much ad spending will be targeting AI agents in ...

Keep up to date with Digiday’s annual coverage of the Consumer Electronics Show (CES) in Las Vegas. More from the series → After Yahoo was sold by Verizon Wireless to Apollo Global, many deemed it a ...

Phil Duffield, VP UK at The Trade Desk, examines media buying. He expands on how brands have turned challenges into transformation, keeping pace with the content boom, and facilitating smarter buying.

Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading ...

Results-driven marketer with 20+ years of experience with hands-on digital execution. CEO and founder of Twelve Three Media. Let’s be blunt: If you’re still executing media buys across a patchwork of ...

Who says TV is the only media channel that could benefit from converged buying? A few years ago, independent agency Horizon Media started consolidating its various media buying under the leadership of ...

Adam Ortman is CEO and founder of Kinetic319, a leading marketing agency rooted in cutting-edge strategy and consumer psychology. Trying to keep up with the pace of change in media and e-commerce ...

The deal comprises WDRB and WBKI Louisville, Ky.; WAND Springfield-Champaign-Decatur, Ill.; WLIO Lima, Ohio, and its associated low-power stations. The post Gray Media Buying Block Stations For $80M ...

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a ...