Disney, in collaboration with Mattel, has released new collector-edition dolls of Snow White and the Evil Queen, coinciding ...

Disney has teamed up with Mattel on two new “Disney Collector” edition dolls. First unveiled at the New York Toy Fair, the limited-edition release features 12-inch dolls of Snow White and the ...

Mattel’s Disney Evil Queen and Snow White collector dolls. The Evil Queen dons a sparkling blue gown with long exaggerated sleeves, a dramatic collared black cape with red lining, an emerald ...

Mattel's deal with Warner Bros. Discovery to make toys related to the DC brand could fuel more toy sales and help Mattel ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Mattel has reclaimed highly coveted rights to create action figures and collectibles based on DC characters such as Batman and Superman starting in the second half of 2026. “It's a huge deal.

and Disney franchises. Demand for intellectual property (IP)-based toys will ensure these products continue to grow as relevant market shares. Moreover, collectible toys trigger repeated purchase ...

The Handlers were friendly with Walt Disney himself ... his team point to the performance of Mattel Creations, the company’s pricey line of collectible dolls and toys aimed at high-end buyers ...