The global fashion ecommerce market is closing in on $950 billion, and consumers make split-second decisions based on what ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

As more pharma companies launch DTC platforms, marketers will need to develop strategies that take patient experience and transparency into account.

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Abstract: System vulnerability can be exposed through adversarial attack, facilitating the improvement of system robustness. However, existing research has predominantly focused on white-box attacks, ...

Are marketing and advertising the same thing? Not quite. While the two are closely related and often used interchangeably, they play very different roles. Understanding how they differ can help you ...