Without a plan, marketing is like driving in the dark: there’s a sense of mystery and excitement. However, there’s also a danger. To grow your business, it’s essential that you invest in both a ...

Singapore, Singapore / / July 28, 2025 / Julian Goldie AI Success Lab Key Takeaways AI automation is projected to create 94% of new digital products and services within four years, changing how ...

Changes in technologies and consumer expectations have made marketing cheaper and more accessible to small business owners. However, before posting a tweet, sending an email or establishing an online ...

Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis ...

In marketing, satisfying customer needs and wants is the easiest way to increase profits and sell more products and services. The definition of desire in marketing is finding what the consumer is ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The question ‘What is Social Marketing?’ has emerged as an all too common conversation in marketing circles – so dig into this deep dive guide and discover how to implement social marketing through ...

In an increasingly digitized world, experiential marketing is proving popular among brands eager to retain a real-world connection with their consumers. Often heralded as a back to basics marketing ...

Opinions expressed by Entrepreneur contributors are their own. Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C ...