In the age of social media perfection, a new aesthetic has taken hold: Ugly cute. In tracking the phenomenal success of ...

Kenvue has five brands that generate over $1 billion in sales—Johnson’s, Neutrogena, Listerine, Tylenol, and Aveeno—as well as a number of brands that generate over $400 million in sales: Nicorette, ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

Marketing example (Les Binet-style): Long-term brand building primes an audience emotionally, while short-term performance-focused campaigns convert that primed audience into buyers.

Your 2025 Marketing Playbook — with 33 unique real estate marketing ideas to help you get more clients, listings & closed deals in 2025.

Discover what experiential marketing is, how it works, and why it's key to customer engagement. See real examples and tips to boost brand experience.

Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human oversight. As such, they should follow a few steps. First, determine ...

What is data-driven marketing? Data-driven marketing is a strategy that uses data insights to inform and optimize marketing decisions. This data can include customer interactions, behaviors and ...