How a former NASA employee became the world's foremost author of videogame cookbooks: 'It can't look like you're eating a Pokémon'

It's easy to dismiss videogame recipe books as a frivolous marketing gimmick, and I'm as guilty of this as anyone else. My ...

Omnichannel Marketing: A Short Guide For Growing B2B Tech Brands

While being everywhere at once seems enticing, omnichannel brands thrive on intentional communications that focus on strategy ...

Palantir, Stagwell partner on marketing platform with AI-powered solutions

Stagwell partnered with Palantir to develop a new AI marketing platform combining data analytics and campaign automation for business clients seeking advanced solutions.
Marketing Week

Diageo CEO outlines ‘opportunity to get much more for less’ from its advertising spend

The GB marketing team has already halved the money it spends on developing its creative and has cut the number of agencies it ...
Business.com on MSN

Instagram Marketing Strategies That Actually Work for Millennials

Millennials frequently use Instagram for social media experiences with brands. Learn how to use Instagram to engage this demo ...

What Every Entrepreneur Can Learn From Cracker Barrel’s Rebranding Mistakes

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.
Computer Weekly

SitecoreAI aims AI at centre of the new marketing mix

SitecoreAI is a composable SaaS platform featuring the company’s Agentic Studio toolset with ready-made AI agents that offer ...