Kenvue has five brands that generate over $1 billion in sales—Johnson’s, Neutrogena, Listerine, Tylenol, and Aveeno—as well as a number of brands that generate over $400 million in sales: Nicorette, ...

Even in our increasingly digital world, where almost everything is measurable, it can be hard to quantify the effectiveness of a TV ad spot. But with both brands’ and consumers’ wallets tightening in ...