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Brands are increasingly looking to offer multi-sensory experiences to consumers through advertising and communication to standout in the clutter of marketing messages. “They want to go beyond videos t ...

See how the PESO mix strengthens trust signals that AI systems pull from when deciding which brands to surface in ...

Can Sensodyne become India’s largest-selling toothpaste? Haleon’s CMO Anurita Chopra thinks so and also explains her approach ...

It’s interesting to see how these recent marketing campaigns tried to stand out, especially with so much new tech like AI ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

Affiliate marketing thrives on one key element — traffic. No matter how appealing an offer or product may be, it won’t ...

At e4m Screenage 2025, Pierre de Greef reveals why mobile velocity, AI and hyper-personalisation are redefining how spirit ...

What does a high-performing marketing team look like to you? My strongest example is spearheading Deliveroo’s international ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.