Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 consecutive years.

Brand language refers to the unique voice, tone, and messaging style that a brand uses to communicate with its audience. It ...

As part of a $50 million national marketing budget this year, the financial services company acted as the sponsor of a gift-wrapping charity in the cable network’s “Tidings for the Season.” ...

Even the store’s Art Nouveau facade on Rue de la Monnaie has been made holiday-ready, with its windows illuminated daily through Jan. 6 with another set of ribbons, these made with gold-tinted ...

If you are considering buying goods at the Black Friday sales, it is a good idea to screenshot the item before it goes on ...

Dr Cyriac Abby Philips slammed a supplement brand for threatening legal action against another doctor who criticised their ‘liver detox’ product.

This is why intuition isn’t the opposite of data; it’s the mastery of it. It’s what allows a leader to move beyond the safety of the numbers and find the courage to trust an idea that no data set or ...

A former Kum & Go vice president is suing the company and its CMO, alleging he was fired after facing gender discrimination ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Teams can’t design for customers they don’t understand. Diverse thinking surfaces blind spots and builds smarter CX.

Here are three lessons I learned as head of legal and external affairs at NicoKick that can apply to marketers of all 21+ ...