Adobe marketer Simon Morris on why tech won’t replace human imagination and creativity
The VP of international marketing is responsible for championing the next generation of creative tools. But, as he ...
From Posters To Partnerships: What To Learn From Movie Marketing
One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a ...
Gersh Expands Brand Consulting Practice, Signs Online Dating Startup First Round’s on Me (EXCLUSIVE)
Gersh is continuing an expansion of its brand consulting practice with the signing of mobile dating brand First Round’s On Me ...
Media agency giant Horizon is on the hunt for acquisitions as advertising M&A heats up
Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.
Closed Loop Marketing gives remote employees the autonomy to set their own schedules
Closed Loop’s corporate office is in Roseville, California, but remote work has always been a cornerstone of operations. To support the remote-first team, employees receive a $70 monthly internet ...
Meet the people curbing their consumerism and needless spending with a 'low-buy year'
The "low-buy year" trend reflects some consumers' desire to curb spending, reduce debt, and prioritize financial health over ...
ecommercefastlane6d
Best Cannabis Marketing Campaigns
MeMen’s campaigns challenge perceptions and overturn stereotypes. That’s powerful marketing at its best. If you want to promote your cannabis brand, start with expert advice on navigating the ...