Best Buy is the first retailer to leverage a new demand-side platform from Criteo that lets brands and agencies purchase ads across retail media networks in self-serve fashion, while also using ...

Best Buy, UnitedHealth partners in $1M marketing fellowship program to boost diversity Best Buy, UnitedHealth, Wunderman Thompson join in diversity effort.

Dive Brief: Best Buy today (July 23) has unveiled a brand refresh inclusive of a new brand character, refreshed color palette and tagline entitled “imagine that.,” according to details shared with ...

Best Buy did not disclose the expense amount for the new marketing campaign and brand updates, but noted it was linked to the company’s large-scale Best Buy 2020 growth strategy.

Dive Brief: Electronics retailer Best Buy has launched an in-house media company called Best Buy Ads with the goal of connecting brands and consumers, according to a press release. In addition to ...

BeenThereDoneThat connects c-suite level marketers to companies in need of expert creative support. The startup has raised a $7 million Series A round, led by VC firm Beringea. See the key slides ...

Best Buy has built a studio to develop bespoke content for itself and its partners, including advertisers using Best Buy Ads.

Performance Horizon Group, which does business as Partnerize, raised $50 million to expand its business offering automated marketing partnership tools for brands.