Jacqui Muller, researcher at Belgium Campus iTversity and a UiPath Most Valued Professional looks at how AI-powered robotics ...

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

Welcome to a New Semester of Principles of Marketing! I am Mark Wolters and I will be your instructor for this course on the ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Learn digital marketing basics in 5 minutes! Explore SEO, social media, email & online advertising to boost your marketing ...

On Friday 24 October, voters will cast their ballots to elect the tenth president of Ireland. Douglas Hyde first took up the role in June 1938, and he was followed by Seán T O'Kelly, 1945-1959; Éamon ...

AI marketing companies use predictive analytics and automation to deliver personalized campaigns and higher ROI. Tools like Leon AI and DigiDarts help brands optimize advertising costs and engage ...

Branded recall, brand codes, distinctive brand assets, fluent devices... four names for the same idea. Our weekly columnist says it’s time to pick one and be done with it. McDonald's hammering home ...