Sharjah: Her Highness Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), has officially ...

B2B marketers believe financial literacy will help them secure investment, but is there more involved than just reading a ...

Welcome to a New Semester of Principles of Marketing! I am Mark Wolters and I will be your instructor for this course on the ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

Over 80 years ago, Hormel Foods introduced a simple, canned meat product called Spam. It would go on to become one of the greatest marketing success stories of all time.

For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Design is about much more than simply taking a concept and making it look pretty. For design to effectively accomplish your goals, it must take into account the core fundamentals that elicit emotion ...

In the 1960, Forrest Mars’ aggressive tactics stole market share from Hershey. The Pa. company was in crisis and was forced ...

The Indian IT industry today stands at a crossroads. With AI threatening to deflate revenues by 2-3% annually and reshape ...