PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

"What really makes these makeup looks so good is the Old Hollywood movie star-inspired looks with a modern and playful flair, ...

Since The Outset released Lip Oasis, it’s been a standout hybrid, offering the gloss of a lip product with the hydration of a ...

Zheng Qinwen's magazine photoshoot featured her in a variety of stunning outfits and makeup styles, a stark contrast to her typical sportswear. One striking aspect of the photoshoot was her choice of ...

Taylor Swift's fashion evolution mirrors her music journey. Here are 8 looks to get inspired from & recreate the outfits, ...

When we think of timeless makeup, we envision staples like sultry lip liners, a great pop of blush and the perfect red lipstick. Below, be prepared to find new classics that will help to enhance your ...

K-Beauty brands have long created lightweight lip tints, and this version by Etude House is the best of the best. It’s ...

Dolly Parton is a national treasure and enduring beauty icon—one we should be celebrating every day. Here, we’re looking back ...

For example, the red lip is a makeup choice proven to be the most timeless beauty look. Just look at Doja Cat and Tracee ...

From a reformulated cult-favourite lip product to a refreshing, revitalising perfume mist, these are the best new beauty and ...

Jennifer Lopez, Michelle Monaghan and Sofia Vergara led the charge with all-black fashion at various events throughout the ...