As The Sims turns 25, the women-led team reflects on how they helped build one of the best-selling games of all time.
Rachel Franklin, SVP of Lifestyle Entertainment at Electronic Arts, and Lyndsay Pearson, VP of Franchise Creative for The Sims.
Battlefield Studios has announced Battlefield Labs, a collaborative community project to help steer the direction of the next ...
'The Sims continues to be this kind of funhouse mirror to the world': Sims boss Lyndsay Pearson on 25 years of the series and what's to come in the future ...