As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to ...

These space-themed cartoons are fun to watch with your kids, and they feature real-life space science and concepts in varying ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Do your kids love Legos? What about you? The City of Killeen Public Library will host LEGO Day, a free-building experience ...