Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

Nothing beats a Jet2Holiday — at least that’s what TikTok users have heard in a viral sound over the last few weeks. On the platform, users have shared videos of some of their funniest vacation fails ...

Jet2 has praised the “unprecedented” success of its famous marketing campaign that took the internet by storm. View on ...