A British budget airline’s decade-old advertising jingle has unexpectedly gained popularity on TikTok this summer. The jingle has transformed Jet2 into a global phenomenon that transcends the ...

It is a busy lunchtime at London Victoria Station, and Zoe Lister is inviting commuters to do their best impression of her.

Amid claims the viral ‘Nothing beats a Jet2 holiday’ meme proved “hugely beneficial”, we analyse the impact on awareness, ...

Jet2’s viral TikTok moment highlights the unpredictable power of nostalgia and remix culture, where even the most mundane creative assets can supercharge brand awareness. British travel company Jet2 ...

British low-cost airline and travel firm Jet2 on Wednesday said it would report annual results in line with expectations ...

Jess Glynne and the viral TikTok trend helps drive record Jet2 holiday demand - ‘Nothing beats a Jet2 holiday’ advertising slogan featured in 11.8 million social media posts ...

Now, what has started out as a joke – and a negative one at that – has had a net positive effect for the UK-based travel ...

Voice actor Zoe Lister has described her voice as the “ridiculous meme” for the UK’s Jet2 travel ads. ‘Nothing beats a Jet2 holiday’ has become a viral sensation, being used in more than a million ...

Budget holiday airline Jet2 has reported strong results for the six months ending 30 September 2025, driven by viral success ...

Jet2 has announced that it is launching 26 new flights, meaning British passengers can fly out to destinations including ...