For decades, the most heated arguments in action sports have happened long after the run is over. Was Travis Pastrana’s 2006 double backflip really not a ...

Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

X Games is getting an extreme overhaul, adding a league and team component, more events, new logos, gambling, fantasy and ...

On Wednesday, X Games unveiled its new logo, part of a greater rebranding the company hopes will allow it to thrive for another three decades.

Fans got a closer look at how the inaugural season of the X Games League will work in a video shared Wednesday by X Games.

X Games has rolled out a brand refresh for the 30th anniversary of the action sports league. Since Jeremy Bloom took over as ...

The official X Games account teased out the rebrand in several videos on social media just two days earlier. The videos ...

BOULDER — Jeremy Bloom, a Boulderite and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, recently added a brand leader who has worked with ...

Is anyone else feeling a bit overwhelmed by the news these days? Well, things may be about to get stranger—and that includes skiing. The CEO of X Games, Jeremy Bloom, has announced the launch of Owl ...

The action sports event restructures, taps AI and reality TV to widen its global audience and vie with mainstream competition. CEO Jeremy Bloom's next trick is ...

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Former Olympic skier and Buffs football star Jeremy Bloom (A&S ex’06) was named CEO of the X Games, a biannual sports action event series that includes skateboarding, BMX, freestyle motocross, skiing ...