A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

A leaked letter from Jaguar’s internal design team to their boss and chief ... The letter also critiques the new logo and graphic identity as disconnected from Jaguar’s core narrative of ...

the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity. The designers argued that the new logo lacked a ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

Jaguar’s recent rebranding effort, unveiled as part of its Panthera project, has not only faced widespread public criticism ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.