the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

For years, brands have leaned into a fleet of masculine, angular, chiselled logos–designs that wouldn’t look out of place on a men's razor brand. Enter Jaguar's in-house design team.

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap ...

with the company revealing its new logos and styling details. The artwork for the relaunched brand comes ahead of a new concept car that will show Jaguar’s new design direction as it moves to a ...

Jaguar's rebrand has been controversial ... vision and "departure from the past," he said. The colors, design shapes, and new logo "feel right when you see it on the concept car." ...

Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

Walmart’s brand refresh annoyed the internet with people complaining they couldn’t see the difference between the new logo ...

the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity. The designers argued that the new logo lacked a ...