It feels like a couple of months’ worth of water passing under the Jaguar re-brand bridge is enough to cool off the heat ...

As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be ...

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

The letter also critiques the new logo and graphic identity ... with younger audiences. Back then, Jaguar’s cars weren’t selling, and the brand seemed out of step with the times.

While still being a concept, the Avinya X has minimal surfacing and large wheels along with a large T logo which stretches ...

Tata Avinya EVs to sit between Tata Motors cars and SUVs and JLR models. Tap for more details on the Tata Avinya EV launch ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...