As Jaguar is undergoing a controversial rebranding that threatens to delude its might, we take the time to remember five of ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.

Jaguar's own design team said it was sidestepped as part of the rebrand and has expressed concern with the result.

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

The British automaker is reinventing itself starting with an electric four-door grand tourer promising 430 miles of range.

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the attention of our readers. Here, in reverse order, are the most read logo ...

The new 'H' emblem on Honda's prototypes is wider and boxless, modernising the 1961 logo for a nostalgic yet contemporary ...

It launched a new logo with a simplified font to carry ... Perhaps it's time to bring it to the mainstream. And we know Jaguar could've done the electric car thing earlier. It could've milked ...

"I’m very inspired by the 70s and 80s era – IMSA, Trans-Am, Group A touring cars – but also ... of the profile of the Jaguar XJS. The likes of that front-end logo, flying buttresses, and ...