The AI paradox: Leveraging technology without losing the human touch
How can we fully embrace AI’s transformative potential without losing the authenticity, empathy, and trust that consumers ...
Kash Patel's financial ties to Chinese fast-fashion brand Shein raise alarms
Financial disclosure forms reveal Trump's pick to lead the FBI has multimillion-dollar ties to Shein, a company accused of ...
The Attention Alchemists: crafting gold from social engineering
Nike's 2018 campaign featuring Colin Kaepernick is a masterclass in corporate social alchemy. By embracing the controversial ...
OpenAI’s rebrand is meant to make the company appear ‘more human’
OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.
Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
The Power Of Archetypes For Strategic Brand Positioning: A 5-Step Approach
A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...
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How to Incorporate Visual Branding into Your Personal Brand
What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...
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Brand Focus: One human connection at a time
Digital transformation has altered the way content is consumed, with the increasing use of screens and technology. Branding ...