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X Games Reveals New Logo, Branding

Over the past year, X Games has rapidly evolved, embracing initiatives like sports betting, AI-powered judging, and an ...

X Games launches new logo, brand identity for 2026

AI judging, sports betting and global expansion mark the dawn of a new era Action sports lovers, now hear this. The X Games, which has held its Winter X in Aspen, Colorado for 25 consecutive years, is ...