Opinions expressed by Entrepreneur contributors are their own. In today’s ever-changing business environment, business owners, entrepreneurs and franchise owners need to be prepared for the unexpected ...

When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

You have a lot of time and financial investment in your business so you owe it to yourself and your business to develop a business continuity plan that provides you with a roadmap to keep your ...

A go-to-market strategy is a plan for reaching the largest number of potential customers with the most effective marketing efforts. It is a plan to attract and grow your customer base by targeting the ...

According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to ...