Sephora’s biannual Savings Event is here. Right now, you can save up to 20% off across all beauty categories from major ...

Meghan has been a fan of Tatcha's Dewy Skin Cream for over a decade, mentioning it in interviews as far back as 2016. The ...

It seems that lip stains are 2025’s answer to the millennial obsession with winged liner. Billie Eilish uses them and Hailey ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

When I'm not searching for outfit ideas, I'm usually browsing the many beauty Substack newsletters I'm subscribed to. But ...

For liquid bronzer, you can use your fingertips, a sponge, or a makeup brush. Roach recommends using a dense synthetic angled ...

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"What really makes these makeup looks so good is the Old Hollywood movie star-inspired looks with a modern and playful flair," says celebrity makeup artist Christian Briceno. "But what makes them ...

Laneige just brought back the fan-favorite peach iced tea just in time for warmer weather. The now-permanent flavor is ...

"Some people might think the mask overpriced, with the expensive price point purely down to that celeb endorsements, but the ...

“In small amounts, it's generally safe, as most lip balms are formulated with skin-safe ingredients,” he says. “However, some ...

According to Lopez, lip oils can be worn on their own for a quick boost of hydration and shine and can also contribute to a ...