Heinz announced Friday that it is working on the "ketchup bottle of tomorrow." The company said it has teamed up with Pulpex to develop a ketchup bottle made from 100% sustainably sourced wood pulp.

Heinz really, really wants the Dutch to swap their beloved mayonnaise for ketchup when dipping their fries. So much so that it's willing to turn its ketchup into the only thing the Dutch love more ...