With creative that will showcase the creation of the perfect mojito alongside the tagline “You just know when it’s from the heart”, the M&C Saatchi London-created campaign looks to capture the “Cuban ...

. The first reference to this citrus and rum-based libation is from a cocktail recipe card signed by a mysterious individual named Jennings Cox. Since then, the daiquiri has had plenty of staying ...

Today's news of the Obama administration's relaxing the trade rules with Cuba means starting on Monday, Americans will be able to buy unlimited quantities of Cuban rum in any country in which it's ...

Pernod Ricard is re-launching its Havana Club Añejo Especial rum expression next month with new packaging and a new recipe in a bid to attract whisky drinkers.

The new recipe, which has been developed by Maestro Ronero, Asbel Morales, sees the aged and blended rum remain at 40% ABV, but with “a sweeter taste profile and a smooth drinking experience,” while ...

Havana Club, an authentic Cuban rum reflecting the rich culture of the tiny island nation, recently hosted a masterclass and exclusive tasting session of the Havana Club range in Accra at the Little ...

Pernod Ricard has repackaged its Havana Club Añejo Especial rum as it looks to communicate production methods alongside the expression's Cuban heritage.

Pernod Ricard has unveiled a new look and revised recipe for its Havana Club Añejo Especial, intended to highlight the brand’s Cuban roots. The redesigned bottles, featuring a label with a cursive ...

Mexican food brand Old el Paso is launching the second phase of its ‘Bring on La Fiesta’ campaign, with an ad inspired by this weekend’s rainy forecast. The brand developed two adverts with the ...