As brands pivot to generative AI tools like Gemini and ChatGPT to cut ad production costs, industry experts warn that the ...

Many people look back on the late 90s as one of advertising’s golden ages. Linkedin is filled with nostalgic posts where ...

Social media advertising has evolved into one of the most dependable and cost-effective ways to promote a business, build ...

AdsAdvisor, an all-in-one marketing platform powered by MY.GAMES, has officially launched in the MENA region, accelerating ...

Snapchat's user growth worldwide has been climbing, fueled by India and Pakistan, but investor confidence in the company has ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after ...

AI lets advertisers test hundreds of ad variations in minutes, accelerating feedback loops, improving emotional resonance and ...

AdQuantum has released the ultimate Snapchat Guide: Creatives & User Acquisition for Apps & Games. It walks you through how to get the most out of Snapchat for both performance and creative strategy.

For those who were teenagers, or in their early 20s, in the 1990s, Quick Gun Murugan was an iconic promotion, and ads that ...

Holding companies and major agencies have moved aggressively, reshaping the landscape through mergers, acquisitions, ...