Mintel's Chayapat Ratchatawipasanan, Associate Director, Beauty and Personal Care, for Thailand, explains that Thai consumers "associate smelling good with cleanliness, favouring subtle fragrances ...

The number of products lining the laundry aisles in big box and grocery stores can be a bit mind-numbing. Countless detergents. Scent boosters. And, of course, fabric softeners. Softeners come in ...

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BANGKOK, Feb. 18, 2025 /PRNewswire/ -- Thailand's fragrance and scented products market is growing, with product launches increasing from two percentage points between October 2019 and September 2020 ...