This laundry room staple may be ruining your towels.

Mintel's Chayapat Ratchatawipasanan, Associate Director, Beauty and Personal Care, for Thailand, explains that Thai consumers "associate smelling good with cleanliness, favouring subtle fragrances ...

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Who knew that tropical-scented fabric softener could be giving you an uncomfortable night's sleep? The current heatwave *situation* in Britain is really something else and with temperatures rising ...

THOUGHT fabric softener could just be used to make clothes soft and smell fresh? Think again. Savvy cleaning fanatics have been raving that it is a must-have item, and can be used to spruce up all ...

Sometimes, it isn't about adding more products or time-consuming steps; in fact, removing one may be just what’s called for. In this instance, the extraneous step is using fabric softener when ...

Attracted by the smell of freshly laundered clothes, more Japanese are using fabric softeners with ultra-powerful fragrances. Softeners that continuously release scent for up to a month are a godsend ...

BANGKOK, Feb. 18, 2025 /PRNewswire/ -- Thailand's fragrance and scented products market is growing, with product launches increasing from two percentage points between October 2019 and September 2020 ...