The Cadillac F1 team has appointed motorsport veteran Tyler Epp as its Global Head of Commercial Strategy as it prepares for the 2026 season.

I went to Sonoma for a NASCAR race and found out heat is the bad guy, fluids are the secret weapon, and Valvoline’s engineers ...

Europe secured victory by a score of 15-13, having taken a comfortable 11½-4½ lead into Sunday. The Americans dominated in ...

F1 Academy and Hello Kitty team up for the Las Vegas Grand Prix finale with exclusive merch, themed grandstands, and fan ...

The Ultimate F1 Collector's Pack includes all 10 Lego Speed Champions race car sets that launched earlier this year and an ...

Luxury collaborations and high-end consumables have become fixtures for sponsorships in Formula 1, with premium brands using ...

Formula One has become a "cultural phenomenon," attracting brands like Jim Beam and French Bloom, who have recently announced ...

Red Bull Racing has reported stronger profits for 2024, a year in which Max Verstappen claimed his fourth straight F1 title.

The new Cadillac F1 Team is in the market selling corporate partnerships including a top-tier title sponsor position that has ...

With Alpine currently languishing in last in the Constructors Championship and going nowhere fast, it might be time for ...

The famous Jim Beam distillery is the newest sponsor of the Cadillac F1 team, leaning into the shared American identity of ...

Cadillac F1 has announced a multi-year partnership with Jim Beam, making the bourbon distiller its official spirits partner ...