A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this ...

In today’s fast-paced digital landscape, businesses are constantly seeking innovative solutions to engage customers, ...

So if you weren’t sold on email marketing in 2025, hopefully this gave you a good example of how and why you should be. We ...

Creating content that resonates with B2B audiences has always been a challenge. However, seasoned marketing expert Christine Elliot appears to have ...

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

A new campaign, “Miami Beach Spring Break Reality Check,” will go live digitally on Tuesday, followed by “advertising throughout Florida focusing on our tri-county area, in-state college towns and ...

Hiring for digital marketing positions this year? Ask these 15 essential interview questions to get insights on their skills, ...

Discover cutting-edge digital marketing strategies that have been successfully implemented by industry leaders. This article ...

AI-driven tools create dynamic ad content and personalised email campaigns that adapt to customer preferences.

When businesses invest in marketing, they expect that investment to pay off in sales growth. This is true whether they are ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...