CLIF BAR has officially announced its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles ...

I call Brian Hazard the Ralph Nader of music marketing because he tests strategies and platforms and then shares what works ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

Email marketing is a vital part of any digital marketing strategy today. Email stands as the most reliable method to reach ...

After all these years, email remains an effective method for businesses to reach their target audiences. There are ...

Great Northern Brewing Co beer drinkers are abandoning the popular alcoholic brand over a disastrous campaign that detractors ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won’t just ...

In regard to campaigns, email open rates marketing is indispensable; therefore, to effectively mass send emails, marketers ...

Today social media apps like WhatsApp and Instagram, among others, have become an important part of our lifestyle. But in ...

Canva, Guzman y Gomez, PepsiCo, Princess Polly and Virgin Australia have been named as finalists for Advertiser of the Year, ...

They can pull out all their bells and whistles ... It doesn’t change the fact that their entire site is a graveyard,” said a former town commissioner.