Just scroll down to learn the basics, then head to the official Elf on the Shelf website for adorable ideas, videos, and ...

Brown noted that the majority of the funds the Halloween Howl brought in went to the concrete for the sidewalk and repairing ...

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

Make Christmas magical with easy Elf on the Shelf ideas! Discover simple, creative setups to delight your toddler and keep ...

With all the twinkling lights, shiny ornaments, gingerbread cookies, and holiday movies, the Christmas season seems to have a constant stream of magic in the air. It’s a mystical time of year when fun ...

Shares of e.l.f. Beauty (NYSE:ELF) were underwater on Monday after the company disclosed its newest acquisition had softer-than-expected sales for the second quarter. Following e.l.f.’s (ELF) $1 ...

In the latest close session, e.l.f. Beauty (ELF) was up +2.55% at $133.00. The stock exceeded the S&P 500, which registered a gain of 1.56% for the day. On the other hand, the Dow registered a gain of ...

e.l.f. Beauty (ELF) ended the recent trading session at $127.42, demonstrating a -6.94% change from the preceding day's closing price. This change lagged the S&P 500's 1.07% gain on the day. Meanwhile ...

WinterFest is returning to dazzle Canada’s Wonderland for its sixth season on Nov. 15. and will feature two new live shows.