The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

A good primer can blur the appearance of pores, fine lines and wrinkles, and make your makeup look flawlessly smooth. We ...

For the uninitiated, this viral TikTok look is all about natural-looking makeup — the ultimate “I woke up like this” vibe, if you will. That is why beauty shoppers are obsessed with e.l.f ...

The milky serum applies beautifully under makeup and gives my complexion the same glossiness as Hailey Bieber's. Plus it can be tapped over my cheekbones throughout the day to maintain a dewy sheen.

Graphic by Lauryn Jiles, product photos courtesy of Amazon When you’re doing your makeup, you may wonder: “Do I really need to use a primer?” If you ask us, the answer is always yes.

This primer acts as a magical barrier between skin and makeup. On the initial application, it had a runny consistency comparable to a gel serum. The formula's hyaluronic acid and niacinamide ...