On average, GenAI ads score slightly lower on branded cut-through and enjoyment, and this is particularly the case when the ...

Nearly every business owner knows how important it is to have a social media presence in the modern world. Many of them focus on broad-appeal platforms like Instagram, Facebook and Twitter. However, ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

NEW YORK--(BUSINESS WIRE)--Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer engagement — ...