Walmart unveils a modernized logo to attract younger audiences while retaining loyal customers. The redesigned yellow spark ...

Rocket overhauled its branding to tell a new story to a new customer. Name the most popular, memorable brands in America and ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a stronger stand-alone brand asset.

What is a digital marketing strategy? A digital marketing strategy is a comprehensive plan that guides a business on how to use online channels–including websites, emails, and social media–to ...

This is especially true in the world of marketing and communications, where customer preferences and interests are constantly changing, and leaders need to be ready to switch things up whenever ...

As we close out 2024, we're facing a marketing industry that is changing faster than ever. To stay ahead, it's crucial to evaluate shifts in consumer behavior and media trends that are redefining ...