Dell, Max and PC brands

Dell eliminates 32-year old Precision brand as it debuts Pro Max mobile workstation family
Dell Pro Max takes a bow. The first models in the new mobile workstation series are the Dell Pro Max 14 and Pro Max 16, designed for intensive workloads and multitasking. Both fea
Dell Announces All-New Branding with Dell, Dell Pro and Dell Pro Max Laptops
The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud
Dell dumps its PC brands to be more like Apple
So long XPS, au revoir Inspiron, later, Latitude. Dell is officially giving its existing PC brands the boot at CES 2025 and moving to terms that normal people will actually understand: Dell, Dell Pro and Dell Pro Max.
Dell kills its biggest brand in shock move
It's CES 2025, which means that we're getting almost inundated by tech news after the brief lull brought by the holiday period, but few announcements have felt as seismic as the one that Dell just made.
Dell’s ‘Unified Branding’ Is Completely Confusing
The Dell XPS, Latitude, and Precision will now be know as the Dell, Dell Pro, and Dell Pro Max.
Dell kills the XPS brand
The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’
CES 2025: Dell Is Rebranding, and It’s Confusing
Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the name of simplicity. But for a product lineup this large, simplicity can actually be confusing.
AEC Magazine20h
Dell drops Precision workstation brand in major product reshuffle
Dell drops Precision workstation brand in major product reshuffle. Future workstation releases will fall under the Dell Pro ...
Dell Precision 3680
The Precision 3680 workstation differs from Dell's XPS Desktop in several key ways: It offers business-class support, ...
TechRadar29d
Dell Precision 5690 mobile workstation review
The Dell Precision 5690 is a top-tier workstation with top-tier premium pricing, stellar performance, a gorgeous OLED display, and robust build quality. Why you can trust TechRadar We spend ...
The end of an era: Dell will no longer make XPS computers
Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.
CRN6y
Review: Dell's Precision 7530 Is A Lighter, Faster Mobile Workstation
While mobile workstations are known for their horsepower, they're often not especially, well, mobile. So at the CRN Test Center, we think Dell has pulled off a feat with the Precision 7530.
PCMag on MSN2d
Preview: Changing Names, Dell's Business Laptops All Go 'Pro'
Here's everything you need to know about Dell's new business laptop lineup, and the PC maker's big 2025 rebranding effort.
Dell Overhauls Laptop Branding at CES 2025: XPS, Inspiron, and More Phased Out
Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...
PC Magazine11d
Dell Precision 3680 Review
Computers are my lifelong obsession. I wrote my first laptop review in 2005 for NotebookReview.com, continued with a consistent PC-reviewing gig at Computer Shopper in 2014, and moved to PCMag in 2018 ...
The Register on MSN2d
Dude, you got a Dell, period! RIP XPS, Inspiron, Latitude, Precision
It'll all end in tiers Dell has used the annual CES extravaganza in Las Vegas this week to announce a branding shakeup that ...