Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell drops Precision workstation brand in major product reshuffle. Future workstation releases will fall under the Dell Pro ...

At CES 2025, industry leaders Dell, HP, and Lenovo introduced some groundbreaking laptops that hope to set new benchmarks in ...

Say goodbye to Dell's XPS model naming conventions, and hello to something the company hopes is easier to understand, as Dell ...

President-elect Donald Trump today announced that Emirati billionaire Hussain Sajwani will invest $20 billion to build new ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.