The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell made a bold move by unveiling a complete overhaul of its laptop and desktop branding. The company has decided to ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...

Dell drops Precision workstation brand in major product reshuffle. Future workstation releases will fall under the Dell Pro ...

New Dell Pro Desktops are available in micro, slim and tower forms, all with Intel Core Ultra and AMD Ryzen processor options ...

Dell announced a slew of new systems and peripherals at CES 2025, organizing them under the new Dell, Dell Pro, and Dell Pro ...

Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.

For demanding applications, enterprises can step up to the Dell Pro Max series which provides high-performance laptops and ...

Dell just made a massive rebranding of its entire laptop lineup. So here's an explanation of what's new and what's going on.