‘Qualitative’ refers to data that is not numerical. Examples: written or spoken word ... Those are accepted characteristics of qualitative research.

Methods introduced include individual interviews, focus groups and participant observation, as well as research design, ethical issues, data analysis ... a session on qualitative software management ...

At times it is desirable to have independent variables in the model that are qualitative ... in the data and reduce MSE; however, the quantitative variables are not of primary interest and merely ...