Girl touches the Elf on the Shelf and instantly regrets it. Good Vibes Only is your new favorite spot for motivating and ...

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...

Make Christmas magical with easy Elf on the Shelf ideas! Discover simple, creative setups to delight your toddler and keep ...

The collaboration includes limited-edition chocolate packs, personalized storytelling experiences and a chocolate food truck ...

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...

L&D Children's Christmas Onesie features zip front, ribbed cuffs, relaxed fit in reindeer, gingerbread, elf or festive print.

Elf on the Shelf, and the world of characters known as the Santaverse, is celebrating 20 years of magic.

Cineplex, The Lumistella Company, and Playology International are teaming up to bring The Elf on the Shelf and Elf Pets films ...

Primark’s £15 Green Bear Family Christmas Pyjamas are bringing major festive cheer – and families can’t stop buying matching ...

SEVERO AVILA: Upside down trees, Elf on the Shelf and Pentatonix: Christmas trends we might want to rethink ...