For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

For many brands, the challenge isn’t coming up with creative ideas—it’s executing them efficiently across multiple platforms and audiences.

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

TEL AVIV, Israel, Dec. 1, 2025 /PRNewswire/ -- Loud Echo has launched an AI advertising platform that uses generative models ...

One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have already stood out for their smart strategies to reach customers ...

“Silverpush Studio, powered by Airtory, represents a major step forward in uniting creative innovation with contextual performance by offering advertisers a frictionless path to transform social video ...

As the Australian summer unfolds, many businesses face a perplexing challenge: millions of dollars in advertising budgets are ...

Omnicom will cut 4,000 jobs and retire iconic agencies (DDB, FCB) following its IPG takeover. This massive consolidation ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 hours ...