Yotpo’s research initiative analyzed 51 million product reviews across 20,000 stores to reveal what matters most to shoppers ...

In the home décor market, one thing that remains timeless is the consumer preference for natural fibers, whether for bedding, ...

Announcing the 2025 theme: ‘Understanding Changing Consumer Preferences in Troubled Space”, the convener of The Industry Summit & Awards (TIES), Goddie Ofose stated that the dwindling ...

Further, the presence of certification labels positively influences the purchasing intentions for 57 percent of Chinese ...

The U.S. jewelry market grew 5% in 2024 to $85.4 billion, but affluent consumers are pulling back on planned jewelry ...

Quality assurance matters as much as convenience. Smart shopping involves verifying product quality before making a purchase.

The 2025 edition of Drapers' annual report takes you inside the mind of today's fashion consumer. Analysing data from an ...

Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and ...

Temu and Pricepally are case studies of entrants in the Nigerian e-commerce market who are making waves in the battle for a $9.54 ...

Inspired by its customer base, pasta sauce and condiment brand Yo Mama’s expands into enriched pastas and cooking wines, ...

Industry Summit & Awards will bring together top experts to address the pressing issue of declining consumer purchasing power in Nigeria’s fast-moving consumer goods sector.