HUL, Marico, Emami and ITC among firms snapping up digital-first brands to enter premium categories and gain sharper consumer ...

CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing ...

CivicScience captures over one million survey responses daily to turn real-time consumer insights into high-performing ...

Around two-third of acquisitions by FMCG players in the past five fiscals have been in the D2C (direct-to-consumer) space, offering established players a boost to growth and expansion into premium ...

Industry players say that once DPDP is enforced there will be a move further towards first-party and zero-party data, clearer ...

Cyber threats are growing worldwide at a hitherto unprecedented rate. The World Economic Forum estimates that cybercrime ...

If you're already a paid subscriber, please sign-in.

Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights.

We explore the question - are influencer-led shops becoming viable alternatives to creative agencies, or is the landscape ...

Halloween 2025 spending is projected to hit a record $13.1 billion, with consumers splurging on costumes, candy, decorations, ...

Crisil Ratings reports FMCG firms are acquiring D2C brands for growth, premiumization. Two-thirds of acquisitions are in D2C ...

Consumer loyalty isn’t as easy to maintain as it was before, with social algorithms dictating visibility, and most startups ...