A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Over the last decade, skulls and skeletons appeared in nearly one of every 200 new U.S. logos.

Cracker Barrel’s recent attempt at a logo change sparked an outsize and unnecessary controversy. Some critics went so far as to argue that the adjustment was a capitulation to DEI principles or even, ...

The City of Austin is rebranding, but graphic design might not be its passion. Austin has used a variety of logos, flags, and emblems to represent the city since 1839. But in 2018, city council voted ...

It’s quite possible that I love Cracker Barrel more than any other opinion columnist in America. I took my first date to Cracker Barrel when I was 16 years old. My family used to eat at Cracker Barrel ...

This transcript was prepared by a transcription service. This version may not be in its final form and may be updated. Jessica Mendoza: It's the Friday before Labor Day weekend, the last gasp of ...

Beverly Holley misses a lot of things about her husband of 59 years, but one is a specific little smile he’d crack. It would happen on road trips through the South when the family would come across a ...

Cracker Barrel is reversing its decision and will be keeping their old logo after all. In a statement shared on Tuesday (August 26), the company said, “We thank our guests for sharing your voices and ...

*In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The ...

Cracker Barrel's attempt to rebrand with a new logo isn't going as well as the company had hoped. The company is in the middle of a $700 million identity renovation to include new TV commercials, a ...

Culture isn’t built in big moments; it’s shaped by the small actions leaders repeat every day. Culture is built through the small actions you repeat every day. Consistency turns values into habits and ...