And if a company’s goal is to use its logo to communicate boldness as a brand attribute, the single most obvious, literal, no-brainer way to do so is to just put it in bold.

Few things are more tied to a company’s identity than its logo. Here are a few that have remained — at their core — almost the same for more than a century.

Many logo names seem to have emerged organically and unofficially as nicknames. They offer a way for people—often employees of the company the logo represents—to easily talk about the logo itself.

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A company’s name and logo can play a huge part in its success, while the simplicity, versatility, and agility of its brand can have an enormous impact on its lifespan. Creating a killer logo ...

Sears is far from the first company to be criticized of copying another company's logo. In fact, famous companies from Starbucks to Disney have been involved in lawsuits to protect their logos ...

Web service company GoDaddy unveiled its new logo, a simple heart shape built from the letters G and O. The logo is supposed to represent the entrepreneurial spirit, but comes off flat and lacking ...

These 15 tech company logos have changed drastically since they started. By Eugene Kim. 2015-05-05T00:39:17Z Share. Facebook Email X LinkedIn Copy link. An icon in the shape of ...

Rocket Companies revealed a new look Tuesday, part of a rebrand it says is aimed at bringing one visual identity to its various services: mortgage, real estate and personal finance. The update for ...

A flag bearing the logo of Royal Dutch Shell flies outside the head office in The Hague, Netherlands. The energy company said Wednesday that it has agreed to buy gas producer BG Group for $70 billion.

Shell’s . £47bn bid for BG Group is a radical move for a company that has rarely participated in the unseemly business of mergers and acquisitions.. The price, incorporating a premium of 50 per ...

When the companies announced the merger in 2023, Bunge CEO Greg Heckman said the combined assets of the two companies would ...