The ad was shot outside Rome with more than 1,200 people after the original English hilltop location was lashed with 70mph winds. It went $150,000 over budget, making it the most expensive commercial ...

James Quincey is stepping down as Coca-Cola CEO as the landscape changes Quincey says AI is having a larger effect on business than expected Walmart's CEO has also stepped down to make way for ...

Luke Perkins shares why AI produces “correct” work but not meaningful ideas, how the 1.7-second attention window is changing creative, and why lived human experience still drives the most impactful ...

Here Are the Creative Design AI Features Actually Worth Your Time . Adobe adds new generative AI capabilities to Photoshop 25 ...

Coca-Cola's brand was born from a secret formula and a massive PR campaign that brought the soft drink to all corners of the ...

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Coca-Cola (KO) CEO James Quincey said the proliferation of AI was a key factor in his decision to step down from his post. “My job is also to think who’s the best team to put on the field to get the ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

From Georgia peaches to California's love of surfing, Coca-Cola is dropping America250 collectible mini cans that represent ...

Coca-Cola has announced that this month it will release limited-edition cans featuring images specific to each state, ...